Every gas tankless unit runs the same basic startup sequence. Flow is sensed, the blower purges the combustion chamber, the gas valve opens, the igniter sparks or glows, and then the control board looks for proof that flame actually exists. That proof comes from a flame rod, a simple electrode sitting in the flame that conducts a tiny rectified current, measured in microamps. If the board does not see that current within a few seconds, it closes the gas valve and locks out. Rinnai calls it code 11. Navien calls it E003. Noritz calls it 11. Rheem calls it 11.
The word ignition in that code sends most people toward the igniter, and the igniter is usually fine. In our experience across Frisco, the leading cause is gas supply. A 199,000 BTU unit demands roughly five times the input of the 40,000 BTU storage tank it often replaced, and if nobody upsized the branch during that conversion, inlet pressure holds fine at rest and then collapses the moment the valve opens fully. The flame either never establishes or establishes and immediately drops out. Every measurement taken at idle looks perfect, which is precisely why the fault survives so many service calls.
The second cause is the flame rod itself. Rods develop a thin oxide film over years of service, and that film raises resistance in a circuit that only ever carried a few microamps to begin with. When the signal falls below the board's threshold, the board concludes there is no flame even though the burner is visibly lit. Two related conditions produce identical symptoms: a degraded ground path, since flame rectification depends on the burner being properly grounded, and reversed hot and neutral at the receptacle, which breaks rectification entirely. Both are free to check and both get skipped constantly.
Only after those are eliminated does the igniter become a reasonable suspect, along with electrode gap, the ignition transformer, and the gas valve itself. Blocked venting belongs in the same tier: if the air pressure switch never proves, the sequence stops before gas is even called for, and the resulting code often looks like an ignition failure on the display. We work the list in order, because working it out of order is how homeowners end up paying for an igniter and still having no hot water.